A San Francisco-based company offers a humorously transgressive twist to the tradition of old Saint Nick with a grotesquely subversive figure of holiday excess that resembles the true nature of the season, at least compared to the sanitized Santa we’ve all come to know and love.
Online clothing retailer Betabrand makes limited-edition threads for everyone from models and designers to regular people. Santa the Hutt is a gassy and vulgar version of the beloved Christmas icon who can be found at Betabrand’s SF outpost, where he poses with visitors for an alternative X-mas photo that’s guaranteed to startle your friends and family members. Founder of Betabrand Chris Lindland says, “Santa the Hutt has starred in over 1000 family holiday photos since we installed him in our company store last week.”
According to Betabrand, the hideous Santa the Hutt crushes elves, sweats eggnog, and requires 24 reindeer to pull his sleigh. The store also says he “doesn’t care if you’re naughty or nice; [he] just wants to know if you’ll run across the street and get him cigarettes and a sack of chimichangas.”
Check out the ridiculous pics of Santa the Hutt below, along with Betabrand’s Nauseating Holiday Pants, think of them the next time you eat a slice of fruitcake with a glass of mulled wine.